Recent research has revealed that three quarters of Gen Z adults will ditch a main meal in favour of multiple starters – and there’s a key explanation for the shift in dining habits
A poll has revealed that three quarters of Gen Z adults, those aged 18 to 28, are more likely to skip a main meal and opt for multiple starters when dining out. This is due to their preference for a variety of flavours and a pick-and-mix approach to eating.
The survey found that a third of this age group are tired of having to choose between the things they love. According to the study, these young adults were the most likely to identify as ‘bothists’ individuals who refuse to settle for just one thing when they can have it all.
The research, commissioned by Cadbury to celebrate the launch of the Cadbury Dairy Milk Biscoff bar found that those embracing this ‘best of both worlds’ mindset apply it to everything from booking a beach and city holiday (52%) to indulging in both sweet and savoury treats (52%).
Even when watching TV, three in 10 (31%) apply this mindset, switching from binge-watching a reality TV show to immediately watching a more highbrow documentary. The study also found that people cycle through an average of four music genres regularly.
The research also discovered that 52% enjoy doing two activities at once, a figure that rises to 77% amongst adults aged 18 to 28. Four in ten watch TV while scrolling social media, a quarter listen to music while reading, and 18% even watch TV while exercising.
Some Brits are also redefining ‘double-booked’ by simultaneously listening to an audiobook while thumbing through a physical copy, too. It seems these habits likely originate as four out of ten are fed up with having to pick and choose.
Henry Rowley hilariously captures the struggles of making everyday life decisions
Modern multitaskers reckon being involved in various activities makes them more rounded individuals, with 31% saying it enhances their outlook on life, and an equal proportion agreeing it expands their world view.
Ditching the dilemma of choosing just one thing to enjoy is considered the peak form of self-indulgence for seven out of 10 people surveyed.
Cadbury is rallying everyone who sees themselves as a ‘bothist’ to check out their Instagram where they can put their ‘bothist’ approach to the test and join a likeminded crew, with the sweetener of exclusive scoops and freebies.
The chocolate giant has also partnered up with comedian and content creator Henry Rowley to craft a bunch of hilarious vignettes that bring day-to-day choices to life, challenging others to declare their love for ‘this AND that’ scenarios.
From Cadbury’s, Connor Gould commented: “We embrace the ‘this AND that’ attitude. Our new bar is therefore a delicious reflection of this, combining creamy chocolate with the crunch of Biscoff.”