Jory positions itself at the intersection of urban style and weather-ready functionality in the outdoor apparel space. Founded by industry veterans with Nike and Portland Gear backgrounds, the brand distinguishes itself from traditional outdoor labels by rejecting the typical “all-performance, no-style” approach in favor of designs that work equally well for city streets and casual outdoor excursions. The Carter Hat’s moisture-wicking band and the jackets’ quilted satin lining, for example, show attention to comfort details that are often missing from fashion-focused outerwear.
Jory’s outdoor apparel collection features proprietary technologies like Repellium™ coating and Bouclin™ fabric. These enable the garments to offer water resistance and durability while maintaining a streetwear aesthetic. The silhouettes are also unisex-friendly and the color palette is muted, featuring easily stylable hues like Onyx, Powder, and Eden.
Image Credit: Jory