Oddbox helps households fight food waste by delivering delicious boxes of “odd” fruits and vegetables, and now the brand is introducing its first retail product range. In partnership with brand design agency Greatergood, Oddbox is introducing a line of fresh cooking sauces made with rescued vegetables.
With many jarred cooking sauces already on supermarket store shelves, the brand faced the challenge of standing out and conveying its many unique benefits to shoppers. Both the Thai Red Curry Paste and the Balti Curry Paste make the most of rescued tomatoes and highlight that as much as 40% of food produced globally is wasted annually.
These versatile fresh cooking sauces abundant in vegetables are ready to be spread over flatbreads and wraps, added to rice bowls, and more.