TravelPerk has unveiled a comprehensive brand refresh to mark its decade-long presence in the corporate travel sector and signal its evolution from a business travel booking platform to an integrated travel and expense management solution. This transformation reflects the company’s expanded capabilities following strategic acquisitions and its $200 million Series E funding. It also helps the brand to better align with shifting workplace trends like hybrid work models and AI-driven efficiency.
Developed with design consultancy Wolff Olins, TravelPerk’s rebrand introduces a distinctive visual identity anchored by a vibrant ‘Perk Green’ color scheme — a deliberate departure from the conventional blue hues dominating the industry. The new branding emphasizes accessibility for diverse professional roles and strives to reframe ‘business travel’ as ‘travel for work’ to better resonate with modern workforce needs.
Image Credit: TravelPerk