Scott’s Protein Balls is embarking on a significant transformation with a comprehensive rebranding effort that includes updated packaging, cleaner ingredients, and a renewed focus on transparency and social impact. The brand’s new look features a modern, youthful design with bold colors and a larger product image. This is expected to make the product more visually appealing on store shelves. The packaging also emphasizes the brand’s commitment to transparency by clearly labeling allergens and highlighting the plant-based, allergen-free nature of the product. Additionally, the updated hand-drawn logo and nostalgic design elements pay homage to Scott’s Protein Balls’ humble beginnings, when the recipe was emerging and handmade in the founders’ kitchen.
The rebrand also highlights Scott’s Protein Balls’ ongoing partnership with the Breast Cancer Research Foundation, with 1% of all sales continuing to support breast cancer research.
Image Credit: Scott’s Protein Balls