TASCHEN and Louis Vuitton have partnered on The America’s Cup, a three-volume collector’s set chronicling the history of the world’s oldest international sporting event. Spanning from 1851 to the present-day Louis Vuitton 37th America’s Cup, the books blend rare photography, technical illustrations, and narrative insight from editor Pino Allievi. Designed by Marc Newson, the set includes a carbon-fiber bookstand and a sail-fabric cover, sealed with a custom Louis Vuitton metal closure. It’s TASCHEN’s first foray into maritime publishing and cements Louis Vuitton’s deep-rooted ties to elite sport and global travel — a collaboration that transforms archival storytelling into a luxury collectible.
Meanwhile, Kurt Geiger’s ‘One-of-A-Kind’ service debuts a new level of personalization for its iconic ‘Mini Kensington’ handbag. Available exclusively in London and Miami flagship stores, the in-store experience offers complete creative control — from bag body and flap finish to chain type and signature eagle embellishment. With over 21 colorways and 11 symbol options, the program turns every accessory into a tailored statement of individuality and craftsmanship.
August’s luxury trends reveal a refined focus on heritage, artistry, and consumer authorship. Whether honoring centuries-old sailing legacy or crafting one-of-a-kind fashion pieces, brands are amplifying emotional connection through customization, storytelling, and tactile sophistication — signaling a luxury market rooted in meaning, not just materials.