FLYTE redefines protein supplementation with its ‘Clear Whey Protein’ — a light, electrolyte-infused beverage offering 23 grams of grass-fed whey isolate and 419mg of electrolytes. Developed by a reality TV personality and a veteran in the supplement industry, FLYTE addresses key consumer concerns: thick textures, artificial additives, and hydration gaps. Offered in ‘Blue Razz’ and ‘Watermelon,’ it mimics the clean feel of a sports drink while supporting active recovery.
Meanwhile, Equinox Hotels debuted its ‘Sleep Lab Rooms’ in collaboration with White Mirror and neuroscientist Dr. Matthew Walker. These rooms use circadian-aligned lighting, immersive soundscapes, and guided breathwork to promote deeper rest and gentler wakeups. By merging sensory design with scientific insight, the experience addresses global sleep issues and sets a new standard for wellness in hospitality.
These August trends highlight a growing demand for wellness products that feel effortless yet deliver real performance. From transparent protein drinks to high-tech hotel recovery rooms, brands are designing experiences that reflect how consumers now prioritize clean ingredients, personalized rest, and everyday functionality.