A Tesco shopper has branded ‘greedy’ after pretending to swipe a full basket’s worth of a new viral bakery item.
Nneka, from London, took to TikTok to share a clip of herelf clearing shelves of the retailer’s new cinnamon-bun tear-and-share treat – sparking outrage among dozens of social media users.
The sweet treat costs £3.75 for one tub, and has already amassed a cult following online, with many complaining they have struggled to get their hands on it due to its popularity.
But Nneka appeared to have hit the jackpot at her local Tesco branch, where she filmed herself stashing away armfuls of the frosted treats into a shopping basket.
The social media user managed to stow away at least 10 tubs of the treat, much to the horror of passing customers.
‘My cousin would’ve cussed me because I never find one,’ a fellow shopper remarked as they passed by Nneka and her heaving shopping basket.
They even asked if she would ‘save one’ for her, which she appeared to do.
Having posted the video to her social media, Nneka was similarly hit with a barrage criticism from viewers who called her ‘selfish’ and ‘greedy’ for ‘taking the p***’ because of the huge volume of buns she put in her basket.
Nneka, who is from London , took to TikTok to share clip of her clearing shelves of the retailer’s new cinnamon-bun tear-and-share, sparking outrage among dozens of social media users
The sweet treat costs £3.75 for one tub and has already amassed a cult following of bun lovers, with many complaining they have struggled to get their hands on the treat due to its popularity
Commenting on the clip, which has now amassed 1.2 million views and 1,500 comments, several described the shelf sweep as ‘greedy’.
‘Why can’t people buy a normal amount of something, do you really need that many cinnamon buns,’ one lamented.
‘What sort of selfishness is this?’ another asked.
A third pointed out: ‘Those expire within like 3 days no way someone can consume that much within that time period surely you have to be sharing it.’
‘Are you reselling them or what?’ one more lighthearted comment read.
Others said the behaviour was a display of ‘gluttony’, with one writing: ‘You don’t need all that this is why we can’t have nice things.’
‘But why do you have to take everything tho,’ another protested.
‘It’s gets to a point, we are not in the pandemic anymore,’ another complained.
Elsewhere, several asked ‘are you well’ in response to what appeared to be a huge haul of the cinnamon treats.
Commenting on the clip, which has now amassed 1.2 million views and 1,500 comments, several described the shelf sweep as ‘greedy’
But in a later video, Nneka claimed that she had never actually purchased 10 tubs of cinnamon buns.
In a clip of her plating up one of the treats, she said: ‘It’s even the fact that you guys thought I bought all those cinnamon buns, like, are you guys okay?
‘You’re asking if I’m okay but are you okay?’ she asked jokingly.
‘To be fair, there probably is someone out there who would do that. But there’s a reason why the video ended where it ended not at the checkouts, you idiots.’
The Tiktokker describes herself as a ‘baker’ on the app. She frequently posts videos of her enjoying lavish meals with her partner and whipping up professional looking cakes.
The supermarket sent sugar addicts into a frenzy when the cinnamon treats hit shelves earlier this month. The retailer has described the product on their website as a: ‘Soft sweet bun with cinnamon filling, topped with soft cheese icing.
‘Swirled with cinnamon filling and hand iced for a sweet & sticky sharing treat. This delectable Cinnamon Tear & Share bun can be eaten hot or cold, and enjoyed with family and friends.’
The sharing buns have been popular across the board with customers, and currently boast a 4.2 star rating on the Tesco website. The supermarket only suggests hanging onto the buns for a two days with a ‘2+’ sign on the label to indicate how long they will keep.
The freshly baked treat has proved so popular that a number of influencers have complained online about struggling to find the treats.
Many have praised the ‘delicious’ treat and implored fellow foodies to try it out for themselves. Several have suggested munchers should microwave the buns for the most delicious result.