‘Megaflash’ measuring 829km sets new record for longest-ever lightning strike
The World Meteorological Organisation (WMO) confirmed the strike stretched 829 kilometres from eastern Texas to Kansas City. It…
Measuring
Getting the most from learning and development by measuring metrics
In an age of tighter budgets and shifting business priorities, learning and development teams face mounting pressure to…
Measuring PPC Performance In The Luxury Fashion Space
When it comes to luxury fashion, the likes of Louis Vuitton, Chanel, and Gucci are among the most…
How Brands Are Measuring Social Media Impact In 2025
Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used…