Keywords Are Dead, But The Keyword Universe Isn’t
Today’s Memo is a full refresh of one of the most important frameworks I use with clients –…
Today’s Memo is a full refresh of one of the most important frameworks I use with clients –…
There’s a lot to know about search intent, from using deep learning to infer search intent by classifying…
There’s a lot to know about search intent, from using deep learning to infer search intent by classifying…
As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and,…
In the ever-evolving world of digital marketing, understanding the significance of keyword research is paramount for success. Among…
Let’s be honest – PPC keyword research can be tedious. Sifting through search terms, analyzing performance data, and…
In a big move for digital advertisers, Reddit has just introduced a new Keyword Targeting feature, changing the…
As brands expand into new international markets, the challenge of running successful PPC campaigns becomes increasingly complex. Navigating…
This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope…