Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid
Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate…
Attribution
How CMOs Can Use Conversion Tracking & Attribution For Smarter Paid Media Strategy
For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget…
Google Fixes AI Mode Traffic Attribution Bug
Google has fixed a bug that caused AI Mode search traffic to be reported as “direct traffic” instead…
Common Mistakes to Avoid When Using AppsFlyer for Attribution Tracking
Attribution tracking is crucial for marketers who want to measure the effectiveness of their campaigns. AppsFlyer is a…
ChatGPT Search Shows 76.5% Error Rate In Attribution Study
OpenAI’s ChatGPT Search is struggling to accurately cite news publishers, according to a study by Columbia University’s Tow…