The ITV regular shared his top picks for trending fruit print designs on the high street, but it was his own outfit that drew attention from viewers
Fashion expert Mark Heyes has had Lorraine viewers begging to find out where to buy a shirt he wore last week while showcasing one of this season’s juiciest trends. The 48-year-old was hosting a segment on fruity fashion for the ITV morning show, and while he shared details of the model’s outfits, it was his own that viewers were desperate for the details for.
Writing on Instagram, the style guru shared snaps with the ladies behind the scenes at the ITV studio. He captioned it: “One of my favourite trends of the summer has to be fruit prints and it was looking good enough to eat today on @lorraine.”
He detailed the outfits worn by the women on the show, which featured items from New Look, M&S, Next and more. But it left his followers all with the same question.
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“Loved this section and your fabulous shirt Mark,” said one, “Love your shirt. Where is it from?” “Great shirt Mark. Where’s it from please?”with another adding: “Love the olive shirt can you tell me where it’s from please?” However, not everyone was sold on the look, with one commenting: “Not for me sorry, Mark.”
For those who did adore the shirt, the design is available from River Island. It’s part of a collaboration between the high street retailer and artist Atlas Kalamata which launched in spring, featuring a range of fun, holiday-ready patterns.
Yellow Atlas Short Sleeve Kalamata Shirt

£42.00
River Island
Buy here
Forming part of the Atlas collection at River Island, this olive print shirt boasts short sleeves, a revere collar and relaxed fit for an effortless summer vibe.
The Yellow Atlas Short Sleeve Kalamata Shirt is made from 100% cotton which makes it ideal for wearing in the warmer weather. Lightweight and in a regular fit, it boasts short sleeves, a revere collar and button fastening, coming in sizes S to XL. It also comes in an equally playful chilli print for those looking to further spice up their summer wardrobe.
The shirt has a real laidback feel, and another retailer offering similar styles in abundance is ASOS. Some standout picks include the £26 Jack & Jones revere collar shirt in fruit print, and the £35 Cotton:On Cabana short sleeve shirt in blue vacay border print.
The River Island shirt is perfect for barbecues, festivals or upcoming holidays, and is a great way to tap into a female-dominated trend in a really cool and casual way. Mark styled his with some sand coloured chinos for a tonal look.
Adjacent to the fruit print trend is the postcard print, which is equally as fun, bold and colourful. This design features vibrant boxes or stamp-shapes adorned with feel-good, summer emblems such as fruit, suns, shells, tiles, florals, palm trees. There are plenty of options to go at on the high street here, from favourites like Joanie and Nobody’s Child, to New Look, ranging from dreamy dresses to cool and casual co-ords. But if it’s Marks’ olive print River Island top you’re coveting, shoppers can pick it up here.