In various locations around Karachi, figures dressed as “Squid Game soldiers” have been seen distributing cards to passersby. Unlike their usual red uniforms, these soldiers are sporting indigo outfits. They have been spotted at popular spots such as outside Dolmen Mall on Tariq Road, Sea View, Lucky One Mall, Creek Walk, and at several busy intersections. Their goal is to invite people to try their luck for a chance to win PKR 250,000.
Who’s behind this?
This campaign is a collaboration between DealCart—the grocery shopping app known for its unbeatable deals in Karachi. Together, DealCart and Pepsi have designed an immersive experience that’s unlike anything seen before in the city.
How does it work?
Participants sign up for a chance to be one of the 50 players competing for the grand prize of 250,000 rupees. The contest will involve several rounds of eliminations, ultimately crowning one winner. To enter, simply:
- Place an order on DealCart with Pepsi included in your basket.
- Fill out the registration form.
- Wait for a screening process after which DealCart will contact you.
- Mark your calendars—the games kick off soon and will last for three days.
Download the app:
Fill the form:
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