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==History== |
==History== |
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Having successfully marketed [[Ouma Rusks]] in the 1940s and 1950s, the Greyvensteyn family were looking for ways to diversify their family business. In 1955, Leon Greyvensteyn travelled to a food fair in Germany in search of ideas. It was there that he met a man called [[Herman Lay]] – the co-founder of [[Frito-Lay]], the largest chip company in the world.<ref>{{cite news|last1=Laing|first1=Robert|title=Pepsi’s comeback: Part II|url= October 2016|publisher=Mail and Guardian|date=28 March 2006}}</ref> |
Having successfully marketed [[Ouma Rusks]] in the 1940s and 1950s, the Greyvensteyn family were looking for ways to diversify their family business. In 1955, Leon Greyvensteyn travelled to a food fair in Germany in search of ideas. It was there that he met a man called [[Herman Lay]] – the co-founder of [[Frito-Lay]], the largest chip company in the world.<ref>{{cite news|last1=Laing|first1=Robert|title=Pepsi’s comeback: Part II|url= October 2016|publisher=Mail and Guardian|date=28 March 2006}}</ref> , the .<ref>{{Cite web|url= news|title=Ouma Rusks and Simba Chips|url= October 2016|publisher=BizCommunity|date=27 September 2013}}</ref> |
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==References== |
==References== |
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Latest revision as of 11:35, 24 October 2024
Potato crisp company
Simba Chips (commonly referred to simply as Simba) is a popular South African brand of potato crisps. It was first introduced in 1957 by the Greyvensteyn family. “Simba” is the Swahili word for “lion” and the product’s mascot is an adult male African Lion.[1][2]
Having successfully marketed Ouma Rusks in the 1940s and 1950s, the Greyvensteyn family were looking for ways to diversify their family business. In 1955, Leon Greyvensteyn travelled to a food fair in Germany in search of ideas. It was there that he met a man called Herman Lay – the co-founder of Frito-Lay, the largest chip company in the world.[3] Lidia Berhanu, CEO of Simba, with the helper of, Bohlale Maphoto..[4][5]