The ‘Doom Burger’ headlines a bold new collaboration between Honest Smash + Grab, Bethesda, and Xbox Game Studios in celebration of the upcoming release of DOOM: The Dark Ages. Designed to reflect the high-octane spirit of the DOOM franchise, this limited-edition burger delivers a layered explosion of flavor and heat.
Built with intensity in mind, the Doom Burger features “double smashed beef patties, double American cheese, crispy bacon, sweet onions, pickles, black garlic mayo, crispy onions, and a fiery hot sauce from The Rib Man—an artisan known for bold, small-batch sauces.” Customers can choose between the ‘Hurt Me Plenty Edition’ with ‘Holy F*ck Hot Sauce’ or the ‘Nightmare! Edition’ made with ‘Judas Hot Sauce’ for extreme spice lovers.
Additionally, Honest Smash + Grab’s loaded chips have been reimagined with DOOM-themed toppings. The campaign also includes digital activations and giveaways, offering fans exclusive prizes throughout the promotional period.
Image Credit: Honest Smash + Grab