The latest innovation in haircare comes in the form of a serum shampoo from Japanese brand MEDULLA — designed to simplify routines without compromising results. This targeted product, MED-D+ RESCUE SHAMPOO, addresses hair damage caused by heat, color, and friction while catering to Japan’s growing ‘bath-cancelling’ community — people opting for quicker self-care solutions.
Developed using MEDULLA’s AI-based hair analysis and personalized consultation tech, the shampoo is formulated with liposome-encapsulated keratin, silk proteins, and plant-derived enzymes. These ingredients penetrate deeply to restore hair from within while smoothing the outer layer, leaving strands soft, resilient, and visibly healthier after one wash.
The formula features a hypoallergenic surfactant that is gentle on sensitive scalps yet effective in cleansing and repairing. With a fruity-floral scent and sleek, easy-squeeze pouch packaging, MED-D+ is a modern solution for consumers who want powerful, no-fuss care in a fraction of the time.
Image Credit: MEDULLA