OLAPLEX is launching a strategically timed winter 2025 campaign highlighting its bestselling No.7 Bonding Oil™, positioning the product as an essential cold-weather hair care solution. The campaign emphasizes the oil’s molecular-level repair capabilities through its patented Bis-Aminopropyl Diglycol Dimaleate technology, which becomes particularly crucial during harsh winter conditions. The brand’s focus on seasonal beauty needs aligns with consumer demand for intensive hair treatments, showcasing the oil’s ability to deliver 125% more shine and 77% reduction in breakage when these benefits are most needed.
The winter-focused messaging reinforces No.7 Bonding Oil’s position as a hero product within OLAPLEX’s lineup, emphasizing its multifaceted benefits including heat protection up to 450°F and 72-hour frizz control. Celebrity colorist and OLAPLEX Ambassador Tracey Cunningham features prominently in the campaign, providing expert insights on combating winter hair concerns.
Image Credit: OLAPLEX