Ahead of World Sleep Day and a change in time with clocks going forward in the UK on March 30th, Tonies launched a Sleepy Friends collection to inspire restful bedtime routines. Featuring both Tonies and Night Light Tonies, the screen-free collection for kids inspires soothing comfort.
To mark World Sleep Day 2025, Tonies is launching a global Sleepy Friends campaign with a new sleepy environment and soundscape in the Land of Dreams: Sleepy Ocean. Calming characters include Sleep Whale, Sleepy Penguin and Sleepy Octopus, and the range introduces lullabies, white noise and relaxing bedtime stories that pair well with night lights.
These sleep-inspiring characters from Tonies’ new collection serve as purposeful companions to help little ones transition into the evening and the world of dreams beyond, even as time changes pose potential disruptions.