The Yazoo Inspirations milkshake range is a new lineup of refreshments from the UK-based flavored milk brand crafted with flavor and convenience in the spotlight. The product comes in two flavor options including Birthday Cake and Caramel Blondie, which are both making their way to wholesale and grocery retailers in the UK. The drinks come in 300ml bottles priced at £1.50 each and are positioned as a way to attract the attention of newcomers to the brand, but also satisfy those who are familiar with it and interested in trying out new flavor varieties.
Marketing Manager at FrieslandCampina UK Gabriella Sudall spoke on the Yazoo Inspirations milkshake range saying, “Yazoo has always focused on delivering delicious and convenient milk-flavoured drinks. With our new Inspirations range, we aim to elevate that experience. These flavours not only meet the growing consumer demand for indulgent options but also provide retailers with a strong product offering to drive incremental sales.”