Alpen muesli is showing off a new branding aesthetic and recipe in the UK to provide consumers with the perfect option to incorporate into their routine. The products boast a crisp, refreshing branding that will call to mind the great outdoors thanks to its cartoon-style design, while the recipes feature 30% more fruit for a touch of additional sweetness in ever bite. The products include the Alpen Original Muesli and the Alpen No Added Sugar Muesli, which both come in 550-gram and 950-gram packs.
Head of Brand Louise Vickers spoke on the updated Alpen muesli saying, “This is a significant new direction for Alpen and what we hope to be a welcome boost to the cereals category – we’re excited to share more details in the months to come about what we have in store this year to further support our launch and boost muesli back to its peak.”