Discord Quests Premium Video Ads represent a strategic initiative by Discord to integrate video advertising into its platform while maintaining a user-focused approach. This advertising format, known as Video Quests, allows advertisers to showcase trailers, announcements, and premium content to Discord’s gaming community. Users can opt into these ads by accepting a “Quest,” which involves watching a video or engaging with specific content in exchange for rewards such as in-game items or avatar decorations. The ads are designed to be non-intrusive, 100% viewable, and non-skippable, ensuring high engagement and completion rates. This format has been utilized by prominent gaming franchises and entertainment brands to drive awareness and engagement.
Initially launched on desktop and console apps, Discord is now expanding Video Quests to its mobile platform, starting in June 2025. This move aims to broaden the reach of advertisers and provide a seamless experience across devices. The mobile expansion aligns with Discord’s goal of creating an authentic, player-centric advertising platform. By offering rewards and maintaining an opt-in model, Discord seeks to balance monetization with user satisfaction. This initiative also reflects the company’s efforts to diversify revenue streams as it explores potential public offerings.
Image Credit: Discord