The product range includes 13 ready meals and snacks, which are inspired by the cuisine of Japan, Korea, Thailand and Indonesia with items priced between £2.50 and £4 each. The product range includes the Chicken Pad Thai Noodles, Beef Bibimbap, Nasi Goreng, Sticky Chilli Chicken Rice Bowl, Teriyaki Chicken Donburi, Chicken Yaki Udon Noodles and the Spicy Gochujang Style Chicken Rice Bowl for the mains. The side lineup includes the Chilli Fried Chicken, Edamame Beans, Fried Gyoza Selection, Crispy Panko Prawns, Teriyaki Vegetable Bao Buns and Dip Selection.
Product Developer Katy Winterbottom commented on the by Sainsbury’s Asian cuisine range saying, “Our new range of meals are inspired by some of the bold and vibrant flavours you’d expect in popular Japanese, Indonesian, Korean and Thai dishes, so our customers can easily enjoy the foods they want more of, without the expense of travelling or hassle of scratch cooking.”