PUURE is a modern intimates brand that utilizes organic cotton for its health-focused properties. The brand is recognized with the Global Organic Textile Standard — also known as GOTS — and this is intended to give consumers peace of mind that they are choosing safe and non-toxic garments that are free from toxic dyes, bleach, or pesticides.
PUURE highlights the importance of using organic cotton in the intimate essentials category. The fabric is breathable, moisture-wicking, and gentle on sensitive skin, for example. Another benefit of GOTS-certified organic cotton is the assurance of sustainable and ethical production practices. The material for PUURE’s underwear line is produced with low-impact chemicals and proper wastewater treatment, while the workers cultivating the organic cotton are treated fairly and work in safe conditions.
Image Credit: PUURE