160-year-old brand Bertolli sells olive oil products by the bottle and spray, and its new Dress & Drizz introduces a convenient squeezable format.
Across the cooking oil category, CPG brands are taking cues from back-of-house restaurant kitchens, introducing squeezable oil formats that mimic the efficiency and precision chefs rely on. These mess-free bottles make home cooking faster and cleaner, bringing professional convenience to everyday meals. “For us, it’s about making olive oil more accessible, more fun, and more in tune with how people actually cook today,” noted Maca Garau, Vice President of Marketing USA at Deoleo, the brand’s parent company.
Dress & Drizz shares 15.5 oz. of extra virgin olive oil in an easy-to-use bottle made from recycled plastic and textured sides that offer a comfortable one-handed grip for home cooks.