Peet’s Coffee Vitality Menu is a new range of refreshments from the cafe brand formulated with the new year in mind to help consumers start things off on the right foot. The menu includes a series of lattes that are high in protein thanks to Bob’s Red Mill Whey Protein Powder that contributes 20-grams of protein in each medium-sized option. The lattes include the Vanilla Latte, Golden Latte and the Matcha Latte.
The Peet’s Coffee Vitality Menu also includes some new Sparkling Sips such as the Golden Immunity Sparkling Lemonade and the Sparkling Citrus Immunity Black Tea. Both the drinks are rich in vitamins C and D to help consumers support their immune system.
Senior Director of Brand Marketing Kristina Roach spoke on the new functional menu saying, “With Gen Z giving rise to trends like protein coffee or ‘proffee,’ our Vitality Menu is a game-changing way to fuel the new year. We’ve found a way to combine the energizing power of coffee with the lasting benefits of protein and Vitamins C & D to keep your spirits strong — without sacrificing flavor.”
Image Credit: Peet’s Coffee