BACARDÍ Rum was once again the Spirits Partner for the 2024 MTV Video Music Awards. This year’s ceremony, which happened on September 11th, placed the spotlight on pop icon Camila Cabello, a four-time VMA winner and the brand’s global ambassador. She performed live during the event, and BACARDÍ delivered memorable experiences for her fans, who are known as ‘Camilizers.’
In the lead-up to the 2024 MTV Video Music Awards, BACARDÍ hosted an interactive event called ‘Last Drops of Summer’ in New York City. The experience celebrated the season’s best songs with curated cocktails. Additionally, the brand debuted a limited-edition BACARDÍ bottle designed with AI-generated labels that feature unique artwork that celebrates the VMAs and iconic New York landmarks.
Image Credit: BACARDÍ