The FUEL10K Multigrain Hoops cereal range is the brand’s latest foray into the breakfast category that will provide consumers with a decidedly crunchy, nutritious option to try out this season. The cereal features hoop-style pieces crafted with a multigrain recipe that’s high in fiber, high in protein and featuring 30% less sugar than alternatives on the market. The cereal comes in two flavor options including Original Crunch and Cocoa Crunch, which are both available now at ASDA locations.
Brand Director at Premier Foods Scott Chassels spoke on the FUEL10K Multigrain Hoops cereal saying, “At FUEL10K we want to make breakfast more exciting for shoppers with a great tasting range of more functional breakfasts. FUEL10K Hoops are also non-HFSS, high in protein, high in fibre and with 30% less sugar. The brand is bringing more younger shoppers into the breakfast cereals category[5], which is important for the future of cereals, and this launch will help engage even more shoppers looking for healthier alternatives.”