Campa Cola, which has already made a strong comeback in India, is entering the UAE market in partnership with Agthia Group, a well-known food and beverage company in the region.
Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries, has officially launched its soft drink brand, Campa Cola, in the UAE at Gulfood 2025, the world’s largest food and beverage trade event. Campa Cola, which has already made a strong comeback in India, is entering the UAE market in partnership with Agthia Group, a well-known food and beverage company in the region. This marks RCPL’s first major expansion into the UAE, reinforcing its long-term commitment to the market.
RCPL acquired Campa Cola in 2022 and relaunched it in India in 2023. Now, with its UAE debut, the company aims to tap into both Indian expats and local consumers, leveraging nostalgia and affordability.
Ketan Mody, COO of RCPL, expressed excitement about the expansion, emphasizing that Campa Cola is a heritage Indian brand with a history of over 50 years. He said that RCPL’s focus is on long-term growth and aims to offer high-quality, innovative beverages at competitive prices.
Alan Smith, CEO of Agthia, noted that Campa Cola holds sentimental value for many, especially the large Indian expatriate community in the UAE. He is confident that, with Agthia’s strong distribution network and local market expertise, the brand will find success among both new and old fans.
Agthia Group, based in Abu Dhabi, is part of ADQ, one of the region’s largest holding companies, managing a diverse portfolio of businesses in Abu Dhabi’s growing economy.