Lifestyle brand Cybex has introduced its new flagship store location in Paris defined by a monochromatic palette. It is a part of its ongoing retail expansion plan which is taking place about two decades after the brand was founded. The store is on Tue Saint-Honore just by the Louvre museum in the center of the city. It is described as having “a unique monochromatic design DNA.”
The senior director of corporate architecture, Andreas Skotnik shares the design process, noting “This flagship reflects the luxury design aesthetic of our brand values in one unified sophisticated space. The muted tones, soft architectural shapes and intimate ambience are designed to reduce any sense of contrast and be the most complimentary in highlighting our products.”
Image Credit: Ivan Mathie