Hayati — which translates to ‘my life’ — is a modern Arabic food brand that focuses on modernizing traditional Arabic ingredients for contemporary consumers. Founded by Palestinian-American entrepreneur Yasmine Borno, the brand’s inaugural product is the premium Palestinian-style Green Za’atar blend. This product showcases an authentic yet accessible approach to Middle Eastern flavors.
Hayati’s Green Za’atar blend combines thyme, sesame seeds, and sumac. It is sure to appeal to consumers looking for cultural heritage and current culinary trends favoring global pantry staples. For Middle Eastern diaspora communities, the modern Arabic food brand provides a meaningful connection to culinary heritage through high-quality, thoughtfully packaged goods.
Hayati’s emphasis on aesthetic presentation and warm brand messaging positions it well within the premium food segment. As the first product in what appears to be a planned expansion of Arabic food offerings, this Green Za’atar could serve as an introductory gateway to broader Middle Eastern flavors
Image Credit: Hayati