Consumer rewards platform Digital Rewards Group has received an investment from Maven Capital Partners. The deal was supported by Grant Thornton’s northern corporate finance team, which advised the buy-side.
Headquartered in Altrincham, Greater Manchester, Digital Rewards Group (DRG) provides access to exclusive discounts and experiences to consumers across the UK. With its Kids Pass platform, it has established itself as a market leader in discounted, family-focused experiences and attractions across the country, and also owns and operates other dedicated digital platforms, including Global Hotel Pass and DaysOut.com.
Amid a sustained period of pressure on consumer spending power, demand for discount services has spiked in recent years. This has seen DRG enjoy strong net revenue growth, delivering valuable savings for key consumer groups while generating incremental revenue streams for its blue-chip partner brands.
Headed up by Group CEO Andrew Kilmartin and UK CEO Dave Clayton, the firm will now work to continue its expansion. The new backing from Maven’s Regional Management Buyout Fund II, led by partners Ryan Bevington and Jeremy Thompson in Manchester will enhance DRG’s technology, data, and product propositions to that end, while accelerating its growth in the US market.
Ryan Bevington, a partner at Maven, commented, “We are delighted to have completed our investment into Digital Rewards Group, a fast growing, highly scalable, technology-driven business. DRG operates in a resilient market with a large addressable audience and clear international expansion potential. We’re looking forward to working in partnership with Andy, Dave and the wider team who have grown DRG to a market leading position and laid excellent foundations for growth.”
ThinCats provided senior debt funding for the transaction alongside the Maven investment. Meanwhile, Grant Thornton’s team provided corporate finance and debt advisory support on the transaction, reinforcing its expertise in advising on mid-market private equity investments.
The Grant Thornton team was led by Partner and National Private Equity Lead, Peter Terry, and Partner, Matthew Bryden-Smith. They were assisted by Associate Director, Cariad Lightfoot, and Manager, Ammen Arya. The Debt Advisory support was led by Director, Adam Hughes, and Associate Director, Amy Wright.
Peter Terry added, “This transaction highlights the strength of the investment landscape for technology-driven enterprises with compelling market differentiation. Digital Rewards Group has built an impressive platform, and with Maven’s backing will further accelerate its expansion, particularly in international markets. Grant Thornton is committed to supporting ambitious, high-growth businesses and connecting them with the right investment partners to drive their next phase of growth. We are seeing increasing activity levels in the mid-market with investors keen to invest in exciting businesses with compelling growth strategies and strong IP.”