On the 2nd day of 23rd Pune International Film Festival (PIFF), Swati Mhase Patil, Managing Director of Dadasaheb Phalke Film City, highlighted several initiatives aimed at boosting Marathi cinema and the entertainment industry in Maharashtra. “Several efforts are being taken to promote the film and entertainment sector, and various schemes have been prepared to support the growth of the film industry in the state,” she said.
One of the key steps in this direction is the establishment of a grand Film City in Goregaon, Mumbai. “A Grand Film City has been established in Goregaon, featuring 16 studios and 60 outdoor locations,” she informed. To simplify the filmmaking process, the government has introduced a ‘Single Window Scheme’ that allows filmmakers to obtain all necessary permits and facilities in one place.
To encourage new talent, the Maharashtra government has launched an online portal called ‘Kalasetu.’ “Through this platform, writers can submit their stories, screenplays, and other creative works,” she said. Additionally, a dedicated committee has been formed to provide financial aid to Marathi films. “The grants will be distributed based on categories decided by the committee,” she added.
Financial incentives are also being offered to filmmakers. “National award-winning films will receive double the grant, while women directors will be eligible for special grants,” Patil said. “We have also proposed that Marathi films will receive a 50% subsidy for shooting at Goregaon Film City.” Special platforms will also be provided to Marathi films at international film festivals, helping them gain global recognition.
As part of modernisation efforts, the Marathi film industry is exploring advanced technologies, including Audio-Visual gaming and the comic sector. To further support filmmakers, the government has announced the launch of IICT, a specialised training institute. “This initiative will help provide professional training for those looking to build a career in the film industry,” said Swati Patil.
A green initiative titled ‘Majhi Chitranagari, Harit Nagari’ (My Film City, Green City) is also being implemented to maintain an eco-friendly environment within Film City. In addition, a forward-looking project, ‘Vision Act 50 Camera-to-Cloud,’ has been introduced. “This initiative aims to transform Film City into a world-class production hub,” Patil emphasised. Efforts are also being made to promote film tourism, which would help attract more productions to Maharashtra, she added.
“Marathi cinema has long been known for its strong social narratives, and the government is committed to supporting meaningful storytelling. Notable films like Jabbar Patel’s ‘Sinhasan’ have set milestones in Marathi cinema,” Patil said. To further encourage dialogue and collaboration, a Marathi International Film Festival and several panel discussions will soon be organised, Patil added.