The limited-edition Mane x Ouai The Anti-Frizz Kit is set to launch soon exclusively at Sephora, pairing a Hot Straightening Brush with an Anti-Frizz Crème. Supporting beauty lovers with wavy, straight, and curly hair, this co-branded kit focuses on not just fighting frizz but also delivering heat protection, smoothing, and nourishment.
While Ouai’s multi-benefit Anti-Frizz Crème features upcycled jackfruit, beetroot extract, and plant-based polymer for lasting control and protection, Mane’s Hot Straightening Brush speeds up styling and delivers a look that lasts.
With this strategic collaboration, Ouai appeals to Gen Z and Gen Alpha, and Mane reaches Millennials. “With Ouai, we are growing up with the Millennial beige girl and it has been eight years. For them, what we are doing with Mane is fun and nostalgic,” Ouai founder Jen Atkin revealed to WWD.