Byoma, renowned for its science-based skincare, is boldly stepping into experiential marketing with its inaugural immersive pop-up in London. Set for 13 March at Frameless—an interactive museum in Marble Arch—the event invites guests to experience the brand’s cult-favorite serums, cleansers, and mists in a dynamic, multisensory environment.
This initiative will focus on Byoma’s commitment to accessibility and community engagement, departing from the traditional press-only launches common in the beauty industry. By directly involving its loyal customers, Byoma aims to cultivate deeper connections with its audience while reinforcing its mission to democratize advanced skincare solutions.
“One of our pillars as a brand is accessibility, we want to ensure that everything we do works to democratise and demystify the skin care space,” a spokesperson from Byoma told Cosmetics Business. “Brands will often preview their NPD to press and influencers, but why stop there? We wanted to open our event to our community of over 1.5 million Byoma besties.”
Image Credit: Byoma