In preparation for National Milk Day, Silk is teaming up with reality TV icon Phaedra Parks—an expert in spotting deception—for Cereal Liar: Breakfast’s Ultimate Taste Test. At the first-ever Silk and cereal pop-up in New York City, people are invited to try cereal with both Silk Vanilla Almondmilk and plain dairy milk to help Silk prove a point.
In a national taste test, seven out of 10 dairy drinkers prefer Silk Vanilla Almondmilk in their cereal over dairy, and Silk is setting out to detect the Cereal Liars, and see if those who say they prefer dairy aren’t being truthful. Participants will be hooked up to a polygraph and they have the potential to walk away with cash—unless it’s proven that they’re bluffing about their milk preferences.