As part of Mars, SNICKERS has unveiled a new seasonal indulgence for Easter — ‘SNICKERS Eggs.’ This revamped treat offers an upgraded recipe, blending “rich milk chocolate, creamy caramel, crunchy roasted peanuts, and smooth nougat, all encased in a festive Easter egg shape.” With its enhanced flavor profile, SNICKERS Eggs are poised to become a new favorite in holiday baskets.
To mark the arrival of SNICKERS Eggs, SNICKERS is taking the celebration to New York City’s Flatiron Plaza. Here, a towering, nearly 10-foot SNICKERS Chicken will be on display, bringing the story of these egg-shaped delights to life. In a playful twist, the SNICKERS Chicken will “lay” thousands of free SNICKERS Eggs for fans to enjoy.
Overall, this event offers a fun and unique way to experience the irresistible combination of chocolate, caramel, peanuts, and nougat, all while celebrating the season with a larger-than-life experience.
Image Credit: SNICKERS / Mars Inc.