Lysol’s Germ Zone is an interactive experience that aims at reducing airborne bacteria and viruses, particularly in crowded or high-activity environments like game day gatherings. At an event in Tuscaloosa, Alabama, Lysol is setting up the Germ Zone booth where fans can visualize how cheering expels droplets and then see the product’s sanitizing effect on airborne contaminants. With actor Taye Diggs supporting the campaign, the brand underscores its goal to make air sanitization a staple for any group setting, especially for game day watch parties.
The interactive elements and VR technology that animate the Germ Zone add an educational twist to the experience. Additionally, the event aligns with Lysol’s reputation as a trusted brand in hygiene products, and the Air Sanitizer’s ability to reduce viruses and bacteria in enclosed spaces may appeal to those hosting or attending events this season.
Image Credit: Lysol