Instagram head Adam Mosseri has unveiled a new app called Edits, designed to rival ByteDance’s popular video editing app CapCut, which briefly went offline alongside TikTok in the U.S. Edits is now available for preorder on the iOS App Store and is set to launch on March 13, 2025.
In a video posted to Instagram, Mosseri described Edits as more than just a video editing app, emphasizing its comprehensive suite of creative tools. The app will feature a dedicated tab for inspiration, a space for tracking early ideas, and a high-quality camera. Users will have access to advanced editing tools, including green screens and video overlays, which are staples in TikTok-style videos.
Additionally, Edits will allow creators to share drafts with friends or collaborators. For those sharing videos on Instagram, the app will provide insights into performance, including a live dashboard, metrics on follower and non-follower engagement, and data on how often viewers skip specific parts of a video.
The announcement comes at a pivotal moment, as TikTok and CapCut face uncertainty in the U.S. due to ByteDance’s ties to China. While Mosseri didn’t directly address the situation, the timing of Edits’ release suggests Meta is positioning the app as an alternative for creators affected by the TikTok ban.
Edits will officially launch on March 13th, 2025.
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