Chipotle fans have been rolling their own virtual burritos in Burrito Builder on Roblox for a few years now, and Chipotle Ingredient Quest is a new experience that challenges players to find and collect virtual cards featuring Chipotle’s 53 real ingredients. The experience made for Gen Z a rewarding one, since users can win real, free burritos in the physical world for their efforts. The first 50,000 users to collect all 53 unique ingredient cards will unlock a free entrée offer.
Ingredient Quest was created to educate a new generation about the brand’s real ingredients, all while tapping into the thrill of opening card packs and discovering rare finds. Like real-world collectibles, each of Chipotle’s ingredient card packs on Roblox features an assortment of five cards with original artwork.