Synchrony Bank takes a heartfelt approach to financial literacy in its new short film, ‘The Lemonade Stand.’ Produced in collaboration with the creative agency Crispin, the film follows the decade-long journey of a father and daughter as they run a homemade lemonade stand. Through their evolving bond, the narrative highlights how consistent saving can shape not only financial outcomes but also lasting memories and personal growth.
Directed by Tristan Holmes and scored by The Album Leaf, the emotionally rich story underscores Synchrony’s mission to make saving feel meaningful — not sacrificial. Backed by compelling cinematography and a gentle, cinematic pace, the film reframes saving as an act of love and foresight. It’s currently airing across Meta, YouTube, and connected TV platforms, supported by complementary campaign assets and a broader media strategy.