Popeyes is expanding its wing lineup with a new Louisiana Garlic flavor that pays tribute to its New Orleans heritage and this year’s Big Game host city. The new offering features wings marinated and tossed in a garlic-infused buttery sauce that incorporates traditional Cajun flavors, creating a distinctive taste profile aimed at enhancing the game day experience. The launch demonstrates Popeyes’ strategic approach to product development by connecting its regional identity with major sporting events.
The fast-food chain is further capitalizing on football season with its Game Day Bundle, priced at $24.99, which includes 24 wings with customizable bone-in or boneless options, three sides, and four dipping sauces. Additionally, Popeyes is reinforcing its value proposition by reintroducing its $5 three-piece Signature Chicken offer, highlighting the chain’s core product that has been a customer favorite since 1972.