1664 Bière 0.0% has been announced by Carlsberg Britvic as a new take on the brand’s signature beer that will offer consumers an alcohol-free alternative to try out. The beer is arriving in sleek slim cans to position it as an elevated option for consumers in the UK to try out and is expected to be right at home within the brand’s existing range of alcohol-free libations. The beer is already being poured at nearly 500 outlets with additional expansions planned into April.
Director of Marketing for Premium Brands at Carlsberg Britvic Dharmesh Rana spoke on the 1664 Bière 0.0% saying, “As consumers look to moderate their drinking across different occasions, whether that’s out with friends or at home with family, it’s essential that brands provide great-tasting options that don’t compromise on flavour or sophistication. 1664 Bière 0.0% is a perfectly balanced, flavourful and eminently sippable beer and we’re confident that this brand can go head-to-head with the market leader.”