This Bear Fight Whiskey ad has been introduced by the brand with the help of actor Gabriel Macht as a humorous, fight-themed campaign that focuses on an important message through its witty lens.
The ad features Macht attempting to get through his lines, only to have another actor in a bear suit continuously fighting him. This comes as part of the brand’s concept of daily bear fights, which includes a variety of life’s everyday hurdles that consumers have to overcome to make it through.
Macht spoke on the Bear Fight Whiskey ad to The Spirits Business saying, “We wanted to break down this idea that it’s testosterone-driven. We’re trying to create, what are you going through at the moment, what are you connecting on? What are your challenges on your to-do list? Completing a creative project, learning how to work out when your nine-week-old puppy needs the bathroom, it’s the little things.”