The white eggs have the same nutritional profile as brown eggs, but are laid by white hens that require less feed to produce the same number of eggs when compared to brown hens to reduce the overall carbon footprint. The initiative will also see the brand giving 6p back to farmers for every half dozen of the eggs sold and will be run at the brand’s 423 locations.
Technical and Sustainability Director at Myton Food Group for Morrisons Sophie Throup spoke on the new addition to the Chuckle Eggs range saying, “Brown eggs have traditionally been sold in the UK and white eggs currently account for only 10 percent of sales. We know our customers are continuously looking for ways to shop more sustainably and although in terms of taste and size white and brown eggs are exactly the same, the lower carbon footprint benefits of using white hens means we are able to offer a more environmentally friendly egg. We have worked closely with our existing egg farmers to launch this full white pack and are committed to offering our customers sustainable options across our stores.”