The Chipotle x Strava: The City Challenge has been announced by the brand’s as part of their continued partnership that will see participants able to try their hand at scoring some great prizes in 2025. The initiative will see Strava members in 25 cities across North America and Europe, and will include Chipotle segments for them to complete. The challenge will see Local Legends in each of the cities rewarded with free Lifestyle Bowls for an entire year.
Chief Brand Officer Chris Brandt spoke on the Chipotle x Strava: The City Challenge saying, “Last year, we learned about the literal great lengths that our fans will go to for free Chipotle. Participants logged more than 9.25 million miles on ‘Chipotle segments,’ the equivalent of circling the planet more than 370 times. After seeing the passion our fans had for the initial launch with Strava, we had to increase access to the competition and raise the stakes.”
Image Credit: Chipotle