Knix’s ‘Out of Office’ campaign marks the launch of the brand’s new swimwear collection. The marketing initiative features four influential female founders — Deepica Mutyala of Live Tinted, Babba Rivera of Ceremonia, Katie Sturino of MegaBabe, and Natalie Dusome of Poppy & Peonies. These women, who are celebrated for their entrepreneurial spirit and advocacy for female empowerment, embody the campaign’s core message of unapologetic confidence and self-care. Each professional brings a unique perspective and stories to the forefront.
The Out of Office theme reflects the idea that even the busiest women deserve moments to disconnect, recharge, and feel their best. Central to the campaign is Knix’s new sculpt fabric. This key innovation in the swimwear line is designed to provide a supportive, smoothing, and flattering fit.The collection includes a variety of high-fashion silhouettes, such as high-cut bottoms and asymmetrical one-pieces.
Image Credit: Knix