Diageo is tightening its grip on India with premium push, strategic buyouts, and bold innovation – BusinessToday

Diageo is tightening its grip on India with premium push, strategic buyouts, and bold innovation – BusinessToday

On the busy Vittal Mallya Road in central Bengaluru stands the UB Tower. The 20-storey tower, part of a commercial complex, is home to many high-profile names, including Diageo India, a subsidiary of the UK’s Diageo plc, which acquired United Spirits, India’s largest liquor company by revenue.

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