Caraway, the cult-favorite cookware brand known for its non-toxic ceramic pots and pans, expanded into a new category with the launch of its enameled cast iron collection. The line includes versatile essentials — Dutch ovens, skillets, braisers, and grill pans — all designed for performance and visual appeal. Made with durable, 3-layer enameled cast iron, the collection offers even heat distribution and is free from harmful coatings.
Caraway continues its signature aesthetic with modern color options that appeal to style-conscious home cooks. This expansion reinforces the brand’s focus on functional elegance and wellness-centered kitchens. Available exclusively on Caraway’s website, the collection can be purchased à la carte or as part of curated bundles, supporting the brand’s growing D2C strategy and customer loyalty through upsell opportunities.
By entering the enameled cast iron category, Caraway targets premium cookware buyers while deepening its position in the D2C kitchenware market.
Image Credit: Caraway