The new Flamin’ Hot campaign is turning up the heat by putting its legendary snacks in front of the harshest spice critics in the world: Mexicans. Known for their deep love and knowledge of all things spicy, real people from across Mexico take center stage in this campaign, passionately rating Flamin’ Hot’s signature balance of tanginess and heat.
The campaign commercial captures spontaneous tastings, with participants delivering unfiltered opinions, celebrating the ‘pica rico’ sensation that defines Flamin’ Hot snacks. According to Javier Vieyra, Sr. Brand Manager of Flamin’ Hot, the brand thrives on humor and cultural relevance, making this campaign a perfect blend of entertainment and authenticity.
‘In Mexico, everyone has an opinion about spice,’ said Mariano Gamba and Rodrigo Greco, ECDs of Isla, emphasizing how this campaign puts real consumers at the heart of the conversation.