The casting call was announced via Instagram, inviting the community to participate in the selection process by voting for their favorite candidates. The five finalists were chosen based on “popular vote, each bringing authenticity, passion, and energy to the campaign shoot.”
The Limitless Campaign reflects Cupshe’s ongoing commitment to promoting confidence and self-expression, reinforcing the message that there are no boundaries to empowerment. By highlighting the voices and experiences of everyday women, Cupshe ensures that its audience “feels seen, represented, and limitless in their ability to embrace their true selves.” Moreover, this initiative reaffirms the brand’s dedication to fostering inclusivity and self-empowerment within the fashion industry.
Image Credit: Cupshe